The term may be new, but it’s really a simple concept.
If you’re a business owner that wants to share more of your personality and story and life with your audience – you have a personal brand.
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Most of us have somewhere between 1-50 photographer friends in our inner circles. There is rarely a shortage of options for wedding portraits and family photos. So when it comes to our business photography – does the category of photographer really matter?
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When you’re looking for a photographer for your business, you don’t only want beautiful images, but you want to know that the images are actually going to fit with your brand, that they’ll represent your values. What good are pretty images that have nothing to do with you?
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There's a lot that could be said about editing in Lightroom, but I wanted to start off with the basic 7-step workflow that I go through for each and every photo that I work on in Lightroom.
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